Oh, and I also make other amazing immersive experiences.
I’m Phil and I make potatoes.
About
Phillip Walton is a Social Augmented Reality and Mixed Reality experience designer and the founder of The Augury, Inc., a studio creating experiences for Snapchat, YouTube, TikTok, and platforms beyond. Phillip combines storytelling, 3D craft, and real-time development to deliver polished, measurable results. His recent work includes insanely popular Snapchat effects, custom development for broadcast, live events, games, and branded effects built in Lens Studio, Effect House, Effect Maker, 8th Wall, or the platform of your choice.
Capabilities
Creative Development
Concept Art and Storyboards
3D Asset Development and animation
AfterEffects and 2D animation
Social AR Lenses, Filters and Games
Snapchat, YouTube, TikTok
Custom Software Development
Realtime AR for Live Sports Broadcasts
Wearable AR Glasses development
AR avatars for Streaming
Custom character development for Twitch, TikTok Live and YouTube Streamers
Experiential AR activations
AR Mirrors
Live Event Camera Effects
AR Scavenger Hunt
Marker Tracking Experiences
Case Studies
Taco Bell Nuggets Lens
Taco Bell came back to me for a unique Snapchat lens when they were announcing their new Chicken Nuggets, summer of 2025. We built this amazing celebration party experience effect that gets more intense, the longer you keep your mouth open. Under the hood is a ballet of art and technical wizardry, including a ‘mouth-seeking’ nugget that tracks to your face. Disco party sauce packs that react to your head movements and an overall fun experience that builds over time.
ARcher Champ
When Snap released the developer version of the Spectacles, a state of the art wearable glasses that projects Augmented Reality into your view, I was among the first developers to receive a pair. I had a vision for a virtual archery experience that you could do anywhere. I partnered with Hart Woolery to create ARcher Champ, a fantasy archery experience with multiple game modes and even two player, realtime, head-to-head competition with another player. Huzzah!
Garriage and Spongebob Sleigh
Can you believe Spongebob has been making us laugh for 25 years? For their big celebration, I partnered with Nickelodeon to create two Snapchat lens experiences. The first was based on their live event in New York City. The concept was to replace the central park horse-drawn carriages with “Garriges” - pulled by Spongebob’s pet snail, Gary. Use your finger to draw a path to gather presents, but avoid the ice. The second was a festive sleigh ride through New York at Christmas, joined by your pals Patrick and Spongebob.
Social Media Stars
Potato
1.7b views
13 sec - Av. Play Time per UU
More about the Potato
Cockroach
236m views
10 sec - Av. Play Time per UU
Pickle Me
261m views
13 sec - Av. Play Time per UU
Quite possibly the most famous potato in the world—it literally changed the face of Zoom calls and has become a celebrity in its own right. It has been featured in music videos, commercials, late night talk shows and even feature films. The original potato currently has 1.7 billion impressions alone. There are currently over 80 official public versions of the potato which have generated 4.18 billion impressions total and a monthly average of 193 million, which is on par with what major brands or top YouTube creators generate.
Bona Fides
6 Years in the US Air Force - Aircraft Maintenance, Communication/Navigation systems.
20+ Years experience in the Creative Design industry.
3D Modeling, Animation, Technical Artist and Art Director.
7+ Years as Augmented Reality creator, building hudreds of effects for Snapchat, TikTok, YouTube Shorts and Instagram.
15+ Billion effect impressions (on Snapchat alone) and 1,500 years of Snap Camera play time.
523k Followers on Snapchat.
Creator of the world-famous Potato lens, featured in everything from viral tweets to feature films.
Work featured in Business Insider and Bloomberg Originals.
Author of 11 books. Two specifically on how to use Snapchat and Lens Studio.
Owner of The Augury, Inc., a Nashville-based social augmented reality creative design studio.
Portfolio
Here’s just a few of my favorite projects for each platform.
(view on mobile device)
I’m excited to talk to you about your next AR experience.
Reach out. Don’t be shy. And don’t forget to subscribe to me on Snapchat so you can get my latest creations.