Taco Bell Potato
I was approached with the idea of having Taco Bell CEO Mark King using the Potato lens to announce the return of potatoes to the Taco Bell menu. The twitter video may have left a few journalists confused, but for those in the know, it was a perfect brand partnership. And when the day came, I was excited to once again re-team with the Taco Bell for a custom branded version of the Potato lens to announce that Potatoes are Back.
Even Snap loved it and I got a nice shout-out in their investor newsletter.