Oh, and I also make other amazing immersive experiences.
I’m Phil and I make potatoes.
About
Phillip Walton is a Nashville-based Social Augmented Reality and Mixed Reality experience designer and the founder of The Augury, Inc., a studio creating custom software and experiences for Snapchat, YouTube, TikTok, and platforms beyond. A United States Air Force veteran with degrees in Media Arts & Animation and Aircraft Avionics, Phillip combines storytelling, 3D craft, and real-time development to deliver polished, measurable results. His recent work includes insanely popular Snapchat effects, custom development for broadcast, live events, interactive game lenses, and branded effects built in Lens Studio, Effect House or the platform of your choice. Phillip partners with brands and agencies end-to-end—from fast concepting to production and launch.
Case Studies
Taco Bell Nuggets Lens
Taco Bell came back to me for a unique Snapchat lens when they were announcing their new Chicken Nuggets, summer of 2025. We built this amazing celebration party experience effect that gets more intense, the longer you keep your mouth open. Under the hood is a ballet of art and technical wizardry, including a ‘mouth-seeking’ nugget that tracks to your face. Disco party sauce packs that react to your head movements and an overall fun experience that builds over time.
ARcher Champ
When Snap released the developer version of the Spectacles, a state of the art wearable glasses that projects Augmented Reality into your view, I was among the first developers to receive a pair. I had a vision for a virtual archery experience that you could do anywhere. I partnered with Hart Woolery to create ARcher Champ, a fantasy archery experience with multiple game modes and even two player, realtime, head-to-head competition with another player. Huzzah!
Garriage and Spongebob Sleigh
Can you believe Spongebob has been making us laugh for 25 years? For their big celebration, I partnered with Nickelodeon to create two Snapchat lens experiences. The first was based on their live event in New York City. The concept was to replace the central park horse-drawn carriages with “Garriges” - pulled by Spongebob’s pet snail, Gary. Use your finger to draw a path to gather presents, but avoid the ice. The second was a festive sleigh ride through New York at Christmas, joined by your pals Patrick and Spongebob.
Social Media Stars
Bona Fides
6 Years in the US Air Force - Aircraft Maintenance, Communication/Navigation systems.
20+ Years experience in the Creative Design industry.
3D Modeling, Animation, Technical Artist and Art Director.
7+ Years as Augmented Reality creator, building hudreds of effects for Snapchat, TikTok, YouTube Shorts and Instagram.
15+ Billion effect impressions (on Snapchat alone) and 1,500 years of Snap Camera play time.
500k Followers on Snapchat.
Creator of the world-famous Potato lens, featured in everything from viral tweets to feature films.
Author of 11 books. Two specifically on how to use Snapchat and Lens Studio.
Owner of The Augury, Inc., a Nashville-based social augmented reality creative design studio.
Portfolio
Here’s just a few of my favorite projects for each platform.
(view on mobile device)
I’m excited to talk to you about your next AR experience.
Reach out. Don’t be shy. And don’t forget to subscribe to me on Snapchat so you can get my latest creations.